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Explanation of various roast types Old Rock offers.
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Can you imagine life with two types of wine!?!?! 50% of Old Rock customers purchase 2 or more types of coffee at once - coffees for morning vs evening, coffees for rich dinners vs lazy afternoons, bold coffees for guests with fine palette and decaf for the evening, ... All Old Rock coffees are from top grade quality beans with unique characteristics. Go and explore ... you'll be pleasantly surprised!
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The most common question is "where to store coffee". Let's first specify where not to store: in the fridge or in a freezer. Doh! Old Rock did the test itself. We stored 8 bags of the same coffee in the freezer. Every month, we brewed coffee with a new bag. The first bag was fine, then the second bag was slightly different but still good. By the third bag, we knew something was wrong. We had to throw away the fourth and remaining bags.
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If stored properly, roasted coffee beans can last for months. Old Rock strives to sell coffee as soon as possible. To ensure quality for retail stores selling Old Rock coffee, Old Rock allows a minimum amount of stocking, ensuring that the coffee you purchase is as fresh as it can be.
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Small batches does not mean that the coffee is better or fresher, but for Old Rock, it means that we roast coffees in small batches to ensure that the coffee is as fresh as possible. Roasts can be as little as 8 ounce to 10 pounds of coffee.
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A certified organic coffee means that the soil and plants have been cleansed from any chemicals for a minimum of 3 years. Old Rock's philosophy is to whenever possible purchase organic coffee (unless it is unavailable).
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Here are some interesting facts on coffee and its impact on health. As anything, Old Rock's philosophy is balance.
Here is a list of studies that Old Rock found:
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Ground coffee starts to lose its freshness within 1-2 hours. Roasted coffee beans starts to lose its freshness (when most of the CO2 escapes from the bean) after 7 days. Therefore, we highly recommend that you buy your coffee as whole bean and grind only the amount you need. But beware - following this simple guide may have you never return to your old habits...
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There are generally two families of coffee trees: Arabica and robusta coffees. While Arabica coffee trees may be fragile, the beans they produce are amazing, and have low caffeine levels while literally exploding wide range of flavors and tastes. Many robustas have a "rubber" taste and seem much more astringent (harsh) than Arabica beans. Most instant coffee and other types of prepackaged supermarket coffees represents up to 75% or more of robusta beans.
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Old Rock only offers decaf coffees that have been decaffeinated naturally. Yes - no chemicals! SWB (Swiss Water Process (TM)) is a process that extracts the caffeine using water. Did you know that unless specified, most decaf coffees are chemically decaffeinated. Rest assured that Old Rock coffee is never chemically processed.
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In simple terms, Fair trade coffee means that the coffee workers received a fair wage for their work. A fair wage goes a long way; it allows the workers to buy a house, to plan for a family, to send kids go school, and so on. Fair trade coffee does not signify a taste quality, but signifies a quality of life. We strongly encourage you to purchase certified fair trade coffee.
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